Sainsbury's magazine
Sainsbury's Magazine is one of the UK's most established food and lifestyle magazines. When the print edition underwent a full visual redesign, I worked with the creative and editorial teams to apply the new identity across the digital properties — website, newsletters, and display advertising, more than doubleing advertising opportunities and increasing newsletter subscription by nearly 60% to a 150k.
What the work involved
The core task was translating a print-led rebrand into formats with different constraints — screen layouts, email clients, ad specs — while keeping the brand coherent across all of them.
All images were shot portrait, for the printed mag, and would not be re-shot. An archive of 1000's of recipes needed to be searchable and accessible. Advertising opportunities needed to be maximised, with increased display ad locations, plus the option for full page takeovers are wrappers.
I designed the updated website, designed and rebuilt the newsletters, reflecting the new visual language, and worked directly with the development team to bring the site to life in the new style.
The e-marketing production cycle consisted of a weekly newsletter, plus two monthly subscription offers. The templates needed to be flexible enough for the editorial team to use independently. Seasonal promotions, recipe features, and standard editorial all had to work within the same framework.
The core task was translating a print-led rebrand into formats with different constraints — screen layouts, email clients, ad specs — while keeping the brand coherent across all of them.
All images were shot portrait, for the printed mag, and would not be re-shot. An archive of 1000's of recipes needed to be searchable and accessible. Advertising opportunities needed to be maximised, with increased display ad locations, plus the option for full page takeovers are wrappers.
I designed the updated website, designed and rebuilt the newsletters, reflecting the new visual language, and worked directly with the development team to bring the site to life in the new style.
The e-marketing production cycle consisted of a weekly newsletter, plus two monthly subscription offers. The templates needed to be flexible enough for the editorial team to use independently. Seasonal promotions, recipe features, and standard editorial all had to work within the same framework.
The Outcome.
The redesign was delivered across all digital touchpoints alongside the print relaunch. The weekly newsletter continued to reach 150,000+ subscribers within the new design. Seasonal campaigns including a '12 Days of Christmas' series were produced within the same template system.
The redesign was delivered across all digital touchpoints alongside the print relaunch. The weekly newsletter continued to reach 150,000+ subscribers within the new design. Seasonal campaigns including a '12 Days of Christmas' series were produced within the same template system.
Available for in-house/hybrid/remote roles. Let's talk.
hello@gregowen.co.uk