I'm a UI and visual designer working across digital product and brand contexts, with close to two decades of experience across agency, freelance, and in-house roles. My core strength is interface design grounded in structural thinking: how information is organised, how a layout scales, how a system holds together. I have a particular interest in design systems.

My background in UX is practical rather than formal. I learned to organise information, map flows, and think in systems from 2006 onwards, building websites from the ground up before the industry split UX and UI into separate specialisms. I don't have a background in formal user research, interviews, or discovery, and I'd rather be upfront about that than let a job title imply otherwise.

Recent years have leaned more production and brand-focused than product-focused, largely because of where the work was rather than a change in direction. I'm looking to move back toward roles that use my UI and systems strengths fully, and I'm building out the research and process side of my practice through independent project work.

I'm looking for an in-house product design role, ideally within a structured team where there's space to do good work, learn from others, and build out the parts of my practice I haven't needed until now. I don't need to lead from day one. I'd rather join somewhere I can contribute well and grow into the fuller version of the designer I know I can be.

I started in graphic design and moved into building websites by hand from 2006, learning HTML, CSS, and SCSS alongside visual design. That combination, part designer, part builder, has shaped how I work ever since: I think about structure and system as much as visual craft. I built most of my career through agency and freelance work, taking on a broad range of web, brand, and product-adjacent briefs along the way.

Some of the organisations and brands I've worked with:
Barclays, Fujitsu, EY, Grant Thornton, Sainsbury's, Jennis, and Livi UK.