A multi-disciplinary Senior Brand & UI/UX Designer specialising in UI systems, visual craft, and digital brand transformation across agency, freelance, and in-house environments. Bringing over a decade of experience bridging the gap between creative vision and engineering teams, I am a tech-literate designer with a strong foundation in core web architecture. I leverage modern visual development workflows, including Webflow, Framer, and Agentic AI tools, to ship premium digital ecosystems.

I can work the full end-to-end lifecycle: from initial brief, research and ideation, to wireframing, prototyping, testing, and shipping.

I've designed, built and maintained production sites from static HTML builds to WordPress sites, and partnered with engineers to support layout and styling in enterprise CMS stacks, (Joomla, Drupal, Concrete5, Symfony/Sulu). Writing CSS/SCSS, theming platforms, and fine-tuning styling directly in codebases when a build needs a designers eye.
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These days I live between ChatGPT, Perplexity, Claude code, and Figma, as well as Webflow and Framer.

My previous work has spanned consumer apps (Jennis), large-scale editorial platforms (Sainsbury's Magazine), enterprise B2B (Fujitsu, EY, Grant Thornton). I've shipped work that doubled newsletter readership, increased advertising revenue, and have established icon construction standards adopted across an enterprise organisation, plus delivered editorial and event microsites for enterprise clients under genuinely tight turnarounds (agency life!).

Selected organisations and brandsi've worked with include: Barclays, Fujitsu, EY, Grant Thornton, Sainsbury's, Jennis, Livi UK.