The longer version.

I design websites and apps. Userflows and wireframes through to UI, animation and graphics. Close to two decades of it, across agency, freelance and in-house.What I'm best at is structure. Taking a pile of content and working out how it fits together, what comes first, how someone moves through it. Then making it look good once it does.
Design systems are the natural end of that. They're where structure and craft meet, and they scale past a single project. It's the part I enjoy most. It's also where I'm putting my attention now, including working out how AI fits into building and maintaining a system.

My background in UX is practical rather than formal. I learned to organise information, map flows and think in systems from 2006 onwards, building websites from the ground up before the industry split UX and UI into separate specialisms. I don't have a background in formal user research, interviews or discovery, and I'd rather be upfront about that than let a job title imply otherwise.

Recent years have leaned more production and brand-focused than product-focused, largely because of where the work was rather than a change in direction. I'm looking for roles that use the UI and systems side fully, and I'm building out the research and process side through independent project work.

I'm looking for an in-house product design role, ideally within a structured team where there's space to do good work, learn from others, and build out the parts of my practice I haven't needed until now. I don't need to lead from day one. I'd rather join somewhere I can contribute well and grow into the fuller version of the designer I know I can be.

I started in graphic design and moved into building websites by hand from 2006, learning HTML, CSS and SCSS alongside visual design. Part designer, part builder, and it's shaped how I work ever since.

Some of the organisations and brands I've worked with:
Barclays, Fujitsu, EY, Grant Thornton, Sainsbury's, Jennis, and Livi UK.