I'm a Senior Product Designer specialising in UI, visual craft, and design systems for enterprise and consumer products. I've been designing digital products for close to two decades across agency, freelance and in-house roles. Starting in graphic design, I moved into designing and building websites in 2006, learning HTML and CSS alongside visual design.

I work the full lifecycle: figuring out what to build, wireframing, prototyping, testing direction with real users where I can, designing, building where it counts, and shipping.

I've designed, built and maintained production sites myself, from static HTML builds to WordPress theming, and partnering with developers to support layout and styling in enterprise CMS stacks, (Joomla, Drupal, Concrete5, Symfony/Sulu). Writing CSS, theming platforms, and fine-tuning styling directly in live codebases when a build needs a designers eye.
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These days I live in Figma, and build sites in Webflow and Framer, alongside Claude and Claude Code, ChatGPT and Perplexity for research and production work.

My work spans consumer apps (Jennis), large-scale editorial platforms (Sainsbury's Magazine), enterprise B2B (Fujitsu, EY, Grant Thornton). I've shipped work that doubled newsletter readership, established icon construction standards adopted across an organisation, and delivered editorial and event microsites for enterprise clients under genuinely tight turnarounds.

In my current role within the Group Brand team at Barclays, I have contributed to Blueprint, Barclays' design system, designing icons, and leading production on a full suite of pictograms, as well as designing and producing guidelines for the dedicated brand site.

Selected organisations and brands: Barclays, Fujitsu, EY, Grant Thornton, Sainsbury's, Jennis, Livi UK.