I've been designing digital products for close to two decades, across agency, freelance, and in-house. I started in graphic design and moved into building websites by hand from 2006, learning HTML, CSS, and SCSS alongside visual design. That dual background, part designer, part builder, shaped how I work ever since. I think in systems, not screens.

Design systems are where structure and craft meet, and they scale past a single project. It's the part of my practice I'm deepest in, and it's where I'm putting my attention now, including exploring how AI fits into building and maintaining systems that stay consistent without manual overhead.

My work spans consumer apps (Jennis), large-scale editorial platforms (Sainsbury's Magazine), enterprise B2B (Fujitsu, EY, Grant Thornton), and design systems at Barclays. I've shipped work that doubled newsletter readership, established icon standards adopted across an organisation, and delivered complex multi-phase sites under tight constraints.

I'm looking for an in-house product design role where I can contribute at a senior level — bringing systems thinking, craft, and production fluency to a team that values collaboration and measurable impact. I work best embedded in cross-functional teams alongside PMs, engineers, and researchers, contributing to the full product lifecycle from problem framing to shipped work.

Some of the organisations and brands I've worked with:
Barclays, Fujitsu, EY, Grant Thornton, Sainsbury's, Jennis, and Livi UK.